Mike Lind
Director

Prior to founding Draw As You Snore. Mike Lind worked in the ad industry for 12 years as an Art Director and Copywriter. In the course of his career he has created work for many of the world’s best known brands, including Coca-Cola, Powerade, Toyota, Kelloggs, Wrigley, The Australian Financial Review, The Daily Telegraph, IMAX, Opera Australia, NRL, Douwe Egberts, Alfa Romeo, Sunbeam, Electrolux and many others.

Mike's qualifications are a Commerce degree (Marketing) from the University of New South Wales in 1992, and Graphic Design at the Sydney Institute of Technology in 1995. While at S.I.T, he was voted Student Body President and won the prestigious competition to design the yearbook.

He also earned a hotly contested top ten finish at AWARD school in 1995, the Australian advertising industry course for budding creatives. Once in the industry was instrumental in creating the work which helped two of the agencies he worked for be named 'Agency of the Year'.

To gain international experience, Mike worked as senior creative at Mark/BBDO Prague between 2001 and 2004. While there, the leading industry journal named him runner-up for creative team of the year, despite working without a creative partner at the time. One of his commercials created there won the Czech equivalent of an Emmy.

His time in Prague was the inspiration for the creation of Draw As You Snore. He is now a proficient speaker of Czech and can bluff his way through Russian.